Add comprehensive marketing strategy and sales flow documentation

notes/2026-01-03_0_README.md

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+# Marketing Report - 2026-01-03
+
+## Overview
+
+This directory contains a comprehensive marketing analysis and strategy for Euno, a Discord moderation bot, with emphasis on low-cost, sustainable marketing approaches.
+
+## Documents
+
+### 1. `2026-01-03_1_marketing-strategy-and-copy.md` (23KB)
+**Main deliverable**: Complete marketing strategy document including:
+- Target audience analysis (3 segments: corporate, enthusiast, concerned citizen)
+- Feature summaries with benefit-focused descriptions
+- Landing page copy for each audience segment
+- Complete installation and onboarding flow
+- Conversion funnel strategy
+- Success metrics and KPIs
+- Implementation phases
+
+### 2. `2026-01-03_2_marketing-implementation-checklist.md` (9KB)
+**Actionable checklist**: Step-by-step implementation guide including:
+- Phase-by-phase task breakdown
+- Landing pages to create
+- Assets needed (screenshots, diagrams, graphics)
+- Blog content suggestions
+- Testing and validation checklist
+- Quick wins and budget considerations
+
+## Key Insights
+
+### Three Distinct Audiences
+1. **Corporate Community Managers**: Need ROI justification, audit trails, professional workflows
+2. **Enthusiast Community Managers**: Need burnout prevention, fairness, ease of use
+3. **Concerned Citizens**: Need immediate protection from spam/raids
+
+### Core Value Propositions
+- **Automation**: Stop spam 24/7 without manual intervention
+- **Democracy**: Voting system prevents controversial unilateral decisions
+- **Peace of Mind**: Works while moderators sleep
+- **Sustainability**: Free forever tier with all core features
+
+### Primary Features to Market
+1. Private ticketing system (member-to-mod communication)
+2. Track & report system (anonymous reporting, pattern documentation)
+3. Democratic escalation with voting (simple → majority)
+4. Spam honeypot (trap channels for bots)
+5. AutoMod spam defense (keyword detection, auto-deletion)
+6. Reactji channel forwarding (community-curated content)
+
+### Marketing Approach
+- **Low Cost**: Organic search, word-of-mouth, community marketing
+- **Sustainable**: No aggressive upselling, generous free tier
+- **Trust-Based**: Open source, transparent, privacy-focused
+- **Targeted**: Separate landing pages for each audience segment
+
+## Recommended Next Steps
+
+### Immediate (This Week)
+1. Create three audience-specific landing pages
+2. Update homepage with audience segmentation
+3. Enhance onboarding success page
+
+### Short-term (2-4 Weeks)
+4. Create feature deep-dive pages
+5. Update/create pricing page
+6. Write initial documentation and guides
+
+### Ongoing
+7. Create visual assets (screenshots, diagrams)
+8. Write SEO-focused blog content
+9. Submit to bot directories
+10. Gather testimonials and case studies
+
+## Technical Notes
+
+### Routes to Implement
+- `/for/teams` - Corporate landing page
+- `/for/communities` - Enthusiast landing page
+- `/for/protection` - Incident response landing page
+- `/features/*` - Feature detail pages
+- `/pricing` - Pricing comparison
+
+### Existing Routes to Enhance
+- `/` - Add audience segmentation
+- `/onboard/:guildId` - Better success state with next steps
+
+### Analytics Already Integrated
+- PostHog tracking available
+- Need to set up goals and funnels
+
+## Project Philosophy Alignment
+
+This marketing strategy aligns with the project's stated principles:
+
+> "We are customer zero, therefore we use our own product"
+- Features are things the team actually uses for Reactiflux
+
+> "We are design-led"
+- Emphasis on clear, simple onboarding and user experience
+
+> "We fail fast and iterate with intention"
+- A/B testing recommendations, metric-driven optimization
+
+> "We believe in product-led growth"
+- The product itself (free tier, features) is the main sales driver
+
+## Low-Cost Emphasis
+
+Every recommendation prioritizes sustainability:
+- No paid advertising budget required
+- Free tier has all essential features
+- Focus on organic growth and word-of-mouth
+- Open source positioning for trust and contributions
+- Self-service onboarding (no sales team needed)
+
+## Contact & Questions
+
+For questions about this marketing strategy:
+- Review the full strategy document first
+- Check the implementation checklist for specific tasks
+- Refer to existing bot documentation for feature details
+
+---
+
+**Created**: 2026-01-03
+**Format**: Markdown documentation in `/notes`
+**Total Pages**: ~30 pages of content across 2 documents